I had the opportunity to work for Arbraska, a Quebec-based company that is recognized as a leader in the outdoor adventure industry. My mission was to create three unique and authentic documentary-style videos that showcased the company's 20 years of success. The first video focused on Arbraska's founder, Stephane, and his personal journey. Through several days of shooting and hours of interviews, I was able to capture the essence of Stephane and his story. The result is a dynamic and humanizing video that provides a glimpse into the man behind the company. The second video was more corporate in nature, showcasing Arbraska's growth over the years and their plans for the future. While it still utilized storytelling techniques, this video was geared towards investors and presented a more polished and professional image of the company. The final video was designed to attract potential employees, highlighting the unique opportunities and experiences that working for Arbraska can offer. Through authentic testimonials from current employees and the personal touch of Stephane's presence, this video provided a true and compelling picture of what it's like to work for Arbraska. What sets these videos apart is their authenticity and human touch. Rather than relying on glitz and glamor, these videos showcase the real people and stories behind the company. This approach is refreshing in a world where corporate videos often feel fake and disingenuous.
